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Website Design Worksheet

This design worksheet is designed to enhance communications between The IT helper and our customers. Fill it out, photocopy it, and mail a copy to us as It provides a written memorandum of your website plan.


Your company or Organisation name ____________________________________________


1. Purpose of your website.  Before we can start with the nuts and bolts of the visual design of your site, it is important to establish the purpose you have in mind for your site.


Please read the following list, and place a “1” next to the most important purpose, next most important a “2,” etc. Leave those items blank that do not interest you.

___ To give my company/organization a cutting edge appearance
___ To develop a qualified list of sales prospects
___ To sell products/services online
___ To give out information
___ To market literature that we write
___ To provide free information and downloads
___ To encourage potential customers to contact us by phone or mail
___ To make available product information and price lists to distributors
___ To make available product information and price lists to customers
___ To strengthen brand identification
___ Other________________________________________________________________

2. Site Organization

To help brainstorm the layout of your website, consider the following simple page layout chart.




Re-label any pages you want, cross out any you do not want, and add or change the connecting lines to the second row. You can also just write on the blank layout below.


Our websites are designed so that no horizontal scroll bar on a typical PC monitor set at a 800x600 resolution is visible. Our designs are also typically designed to automatically expand if someone is viewing your website with a greater screen resolution. We can, however, design your website to a fixed width if you prefer.

Total number of pages for the site ________

Additional “printer friendly” pages _______



3. Site and Domain Name


Domain names, such as have to be registered in order for you to own the rights to that name. If you look at Network Solutions website at, you can see if the domain name you want is available.


Domain name ____________________________ ___ Desired ___ Already registered

4. Logo and Graphics

For the purpose of “branding” your site with your company/organization's image, it is strongly advised that a company/organization logo be present at the top of every page. It is very helpful if you provide a copy of your company’s letterhead, brochures, business card, etc., so we can see how you present your company image.


Do you currently have a graphic logo? ___ yes ___ no

Do you currently have a textual logo? ___ yes ___ no


If you have a graphic logo, please provide it in digital format, so we do not lose any quality in scanning it.

If you need a logo designed by our design team please note that logo design is an additional charge outside of a website design contract.


Typeface preference (Times, Arial, etc.) ___________________________________

Preferred colours around logo _____________________________________________

Other ideas ___________________________________________________________


5. Colours for your website

We recommend that the background on webpages be white for readability and contrast. We also recommend a three colour palette, where one or more colours' can be further enhanced by making a lighter tint of it, thus giving you four or five possible colours for your website.

We also strongly urge you to surf the Internet, and write down the web address ( called a URL) of websites where you saw a colour that you particularly like for your website.

colour preferences:

1 ___________________________________________________________________

2 ___________________________________________________________________

3 ___________________________________________________________________

4 ___________________________________________________________________

6. Navigation System

Visitors to your website have to be able to find desired information on your website, and all pages should have the same navigation structure throughout the site. Typically, this involves a company logo or name in the top left, major links along the left or right edges of each page, and a few links to important sections of the site along the bottom.

We typically put a link on the logo or company name in the top left so users can click there to go back to your home, or first page.

Links on the left or right edge are just as easy to do. Links on the left are most common, and where people expect to find them. Links on the right are less common, but can help make your website stand out. Links can be text or images, although images will make your website load much slower, and may discourage some users with slow dial-up connections.

Where would you like your major links? ___ left ___ right ___ top

These links are derived from the chart you marked up on the first page. Please mark any of the following navigation features you might want added.


Rollover buttons (requires JavaScript and extra cost) _________

Drop Down Menus (requires JavaScript and extra cost) _________

Image Map (requires graphic large enough to be sliced) _________

Other ideas _________________________________________________


Please list other websites whose navigation style visually appeals to you, or has the type of design elements you would like to incorporate into your website.





Please list websites that you feel are competitors in your field.






7. Photos, graphics, animations, sound, video


Our contract includes the statement that you own the copyright to, or have permission from the copyright owner to use any photos you supply us with.

Some online sources for royalty-free stock photos include Graphistock (http://www2., Photos to Go ( default.asp), Free Images ( and Free Stock Photos (http://freestockphotos. com/index.html). This is by no means an exclusive list. Any photo or image you may want is available for a price somewhere.

Please list any special image needs other than an image or two per page, such as a photo album type page, or a detailed list of product photos with small thumbnail images linked to larger images.





8. Additional Options

Online Chat
Message Board
Pop-ups (NOT recommended)  
E-Commerce (extra charge)  
Search Engine Submission (extra charge)  
For search engines: list any single key words that describe or pertain to your company or organization  
For search engines: provide a short, concise description of what you want people to know about your company/organization  

9. What you can expect with your website design


Time-wise, it is impossible to judge how long your website will take to develop without a full consultation. Here are a few things to keep in mind when planning for your new website:

  • Photographs and graphics take longer to download to a browser than text. While you do not want a boring, text only website, think about a user with a slow dial-up modem when considering how many images you want on a webpage.
  • When supplying photographs or graphic images to us, please supply them in digital form, as a .psd or .tif format.
  • It is vitally important to have as much detail about your site planned before we start development. Changing plans in the middle will cost extra, and having a vague idea of what you want can cost extra, and will definitely take longer to develop.
  • While animated graphics might be used a lot on webpages, they are usually never used outside of an advertisement on a business website. Think about the users experience at your website before asking for animations that do not add value to your website

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